Lifecare Essentials approached me to help them develop a premium supplement brand. They wanted to fulfill the needs of modern humans who strive to have a healthy lifestyle. At the same time, they wanted a brand that would educate their customers.
After doing some market research, I decided to go with a more unusual approach. A minimalist branding that would give each product its color and personality. The idea was to stand out on the shelf as much as possible, pique the customers' attention, and to create a unified style for the whole line of products.