inMotion Real Estate Media commissioned me to create a real estate marketing software. Aimed at building owners, asset managers, and brokers with a simple goal. Improve their marketing through innovative and easy-to-use solutions.
After defining the core audience, goals and objectives, I decided a more traditional approach was better suited to the industry. Symbolizing trust, loyalty, and wisdom, I chose blue as the brand's color. Combined with a minimalist site design, I focused on the core benefits of the platform.