Elegance Is The Only Beauty That Never Fades - Audrey Hepburn
Luelle aims to empower women to discover their natural beauty and celebrate their genuine and individual elegance while enjoying professional products at affordable prices. I was in charge of creating the whole brand. From naming & tone of voice to video product showcases, website UI/UX, social media presence and ads, product photography, and more.
Strategy, Naming, Branding, Web Design, Art Direction, Photography, Tone of Voice, Motion Design, Marketing Materials